2011-04-30

The making of, Part 4: Publisher

In this post I want to discuss my choice of micro-publisher.

I chose lulu.com because their prices seemed reasonable, they had many formats available for publishing, and because the company was founded by Bob Young, who was formerly the founder of RedHat software. This gave them some credibility.

In a nutshell, with Lulu.com, the publishing process is as follows:

  1. Create a project: set its name, category, etc.
  2. Choose a layout (paper size, paper type, cover type)
  3. Upload a PDF file which contains your formatted book contents
  4. Upload a cover
  5. Order a copy for yourself, so you can verify it (optional)
  6. Make your book available for sale

It's really that simple. There is no minimum order. There is no maximum order. There are startlingly few restrictions at all. However, as the book's author you are also its editor, it's marketer, it's layout editor, it's cover designer, etc. You have to do the work and take care of the details.

For The Mouse and The Bean, we had the following requirements:

  • Colour
  • Paperback version with perfect-binding (square binding)
  • Hardcover version

This meant that we'd need to use the 6"x9" Trade Paperback size if we wanted the hardcover version to use the same layout as the paperback. No other combination of colour book size was available in both paperback and hardcover. If we had chosen to use a different size for each cover type, we would have had to make two different books, one paperback and one hardcover. Each page would have needed a different approach. We felt that it would be good enough to go with the 6"x9" format and make the hardcover the same size as the paperback.

Using the 6"x9" format proved to be challenging for LeBinh because a typical illustration will usually be wider than it is tall. It is for this reason that several of the illustrations in the book are at the top or bottom of the page. Making the book fit into the layout was the main problem after the story was written. Everything else was relatively easy by comparison.

The basic process for publishing a book is quite simple on Lulu, however there are some things that a layout editor should know. Printing a book on paper is quite different than, say, printing a document on 8.5"x11" paper. You have to pay attention to margins. You have to pay attention to bleeds. You need to concern yourself with your colour process (more on that later). There are fonts to consider. There is a binding, and a cover. The cover has a spine which takes up width. Etc, etc. There are many details, only some of which get the attention they deserve on the lulu.com website. I wish there was a comprehensive guide which explained the process from start to finish, including all these details. Instead, you are encouraged to read the FAQs and online help in order to find the information that you seek. The problem is if you don't know what information you need, you won't know to search for it.

I spent some time reading the help before I finished laying out the book and so I was somewhat fore-armed when it came time to publish the PDF file and upload it to Lulu. The one detail which required some planning on my part was dealing with margins and bleeds. Essentially, the margin is the space on the page which is outside the main content area. The bleed is the part of the page which is cut off during the printing process. When you are printing a book which contains illustrations that reach the edge of the paper (i.e. there is no margin) then you need to actually ensure that the picture is larger than the paper, so that it can be cut accordingly. Lulu's documentation recommended a 0.125" bleed. I was able to set up the bleeds automatically in the software I used for the layout, and then stretch my images slightly so that they went into the bleed area. Note: the bleed may not matter for the inside edge of the page, because you can't see that edge.

After combing through the documentation and feeling somewhat secure that there were no surprises, I uploaded my PDF. The PDF file was over 500MB, so I used Lulu's FTP upload method. This is more reliable than a browser upload. When the file is uploaded, the publication wizard on the lulu.com website lets you select the file and add it to your project. My project had only the one file, so I'm not sure what happens if you have multiple files. Then I uploaded the cover, which was a single graphic designed to fit the cover's dimensions: front and back (each 6"x9"), spine, and bleeds. The cover is printed from a single sheet, so there are only top and left/right edge bleeds here. Lulu offers a cover creation tool, which lets you specify a front and back cover separately, but I didn't use this and didn't need it.

Once the cover was uploaded, all I had to do was order a copy. I left the book as "private", so that only I could order copies, until I was certain that it was ready for people to read. I did end up making some changes before the final publication; once I was satisfied with how it turned out I made it public. The process was very easy overall.

Lulu has some other features which I didn't use, namely ISBN and bar codes, and distribution features, such as submitting the book to the Amazon Marketplace. I will be investigating these features and reporting on them later once I use them.

If I were starting over, I might try out some other publishers. I would shop around and pay more attention to the shipping costs, and the ease of getting into Amazon.com and brick-and-mortar book stores. However, I have been quite satisfied with Lulu so far and don't hesitate to recommend them to any other aspiring authors.

2011-04-16

The making of, Part 3:The cover

I created the cover for this book using a tool called The Gimp. I chose this tool because it is fairly powerful and it is Free. Free Software (capital F) is software that has source code available and a license that gives users certain freedoms. One of those freedoms is the freedom from corporate meddling. I value my freedom and so I try to run Free software as much as possible; my computer runs Fedora Linux and all the tools I used to create The Mouse and The Bean are Free Software.

The Gimp has many features in common with Photoshop and I learned about many of those features by reading Photoshop websites. It was through those websites that I learned about layers, transparencies, masks, paths, and other important graphics-editing concepts. With some practice I was able to whip up a cover for the book.

The cover is composed of several key layers. Bottom-most is the brown texture which is actually a tea-stained paper that I scanned. I had toyed with the idea of using this texture for all the pages in the book but it didn't really work for the inside pages. I then put it on the cover and started adding elements such as the mouse and the bean.

After a while it became clear that the brown texture wasn't really textured enough, and the cover looked like the brown craft paper we used to use in elementary school to wrap our textbooks. At this point I decided that I needed more. I browsed through the artwork that LeBinh had provided and thought that the picture of the mouse's dream would be the best one to use as a backdrop. I desaturated it and made it transparent, giving a see-through grey outline of the dream image. Then I experimented with different layouts for the main elements.

My trusty illustrater told me that she preferred a layout with some curving text, to give the cover a bit of distinction over the title page of the book. I had to learn how to make curving text in Gimp: you have to make a path, then expand and shrink the path in order to create outlines. It took some practice to fit the path along the curve so that the text wasn't all squished to one side. With the circular title text we finally had our winner.

2011-04-09

The making of, Part 2: Concept art

My last post discussed the original story and how I wrote it a long time ago and hand-bound it into a book.

If there's something a good children's story needs, it's proper illustrations. I decided to recruit LeBinh to do the illustrations because I had seen some of her other artwork in the past and it was quite good.

LeBinh started out by using my original drawings as guidelines, so that she could see which scenes needed illustrations. She developed a better representation of the little grey mouse and then drew some sketches. Her sketches were vastly better than mine.

Early on we discussed the layout of the book and settled on a 6"x9" trade-paperback format. Lulu.com's minimum page count for a paperback book with perfect binding is 32 pages, so I started arranging the text and pictures to fill out those pages.

After a few revisions it became clear that we would need more artwork in order to make sure that each page had a proper balance of story and art, and all the words lined up well with the illustrations. To shake things up a bit, I also decided to re-write the ending, which meant we had to get rid of one or two illustrations and add about 10 more. By this time we were better organized, and so we worked together to decide what illustrations would be needed, on which pages, and what sizes they should be.

LeBinh's sketches were fairly close to the final illustrations. The sketches were black and white, but had the same size and layout as the final illustrations. This meant that after scanning the final illustrations and then switching from the sketch to the final image, it seemed as if the colour had simply been turned on, rather than it being a completely new illustration.

Once all the illustrations were done, it was time to move on to the cover.

2011-04-08

Bring out the champagne!

I'm pleased to announce the first sale of the book through lulu.com!

Sales of the book have been brisk so far, but only the printed copies that I had originally ordered from Lulu.com myself. Those copies (autographed by me or LeBinh) are nearly sold out.http://www.blogger.com/img/blank.gif

But today I received an email from lulu.com detailing my daily sales and a copy has been sold!

It's a small step, but considering that I started this project in order to produce a single copy of the book, it has grown much bigger than my original dream.

2011-04-02

The making of, Part 1: The original story

Welcome to the first in a series of posts about the making of the book. In this instalment I want to discuss the original book that I made for my wife, as a birthday present, in 2004.

This book was fairly amateur in its production. I was always a last-minute person and knew that there was no way it was going to be professionally printed or bound, and so I simply went ahead and created the book using my trusty computer and printer.

I typed out the story using OpenOffice, without any regard to formatting. I simply typed and typed until the story was finished. After some editing and proofreading, I changed the paper size and margins manually, so that each page would print out on one quarter of an 8.5"x11" paper.

Then I had to count up the pages and determine how many sheets would be required for a two-sided booklet. When printing a booklet with 32 pages, pages 1 and 32 are on the same side of one sheet, and on the other side are pages 2 and 31; the next sheet has 3 and 30 and 4 and 29, and so on. Once this was determined, I printed the text out by manually feeding in the sheets and printing a single page at a time. The booklet printed, I then began the illustrations.

Note: I am a terrible illustrator. When I (years later) showed the book to a friend and asked him what he thought, and then showed him LeBinh's concept sketches, he was shocked to see the sketches, and said "... but these are GOOD?!" Once I explained that I didn't draw the new sketches he understood.

Despite my poor drawing ability, I still had only myself to rely on. I decided to be very conservative about the illustrations. Since each sheet of paper had 4 illustrations on it, if I made a mistake after the first illustration it would mean starting all the illustrations over again. I'm certainly not practised enough to do a sketch the same way more than once. And at that time I didn't have a scanner or suitable digital camera to allow me to digitize the images. So I used a pencil. That way my trusty STAEDTLER MARS PLASTIC eraser (which I still have, from grade school, barely used) was able to cover for me until the drawings were just the way I wanted them. Or at least, not so bad that it would hurt your eyes.

The final result was then bound in a hand-made hardcover. It was easy to glue cardboard to the outer page of the booklet and then wrap it in a handsome white paper wrap. At this point I didn't trust my artistic skills enough to make a nice cover and so that was it! Voila, a "finished" product.